Li Ning Shanghai Headquarters Office Space Design - Sports Brand Office Environment and Customized
Li Ning Shanghai Headquarters Office Space Design - Sports Brand Office Environment and Customized Furniture
**Project Information**
Project Name: Li Ning Shanghai Headquarters Office Space
Design team: Qu Chong, Xie Haoxiang, Li Xiaoye, Zhang Aping, Guan Chen, Zhao Yinglun, Zhang Fanxing, Ji Yongbin, Zhang Xiang, Zhuang Hongling, Chuan Hefeng, Sun Xiuyun
Project location: Shanghai, China
Project area: approximately 22000 square meters
Keywords: Sports brand headquarters, office environment design, customized office furniture, brand culture display, composite office space, sustainable design
**Innovation starting point, the road to championship**
As the regional headquarters of the group in the Yangtze River Delta, Shanghai Li Ning Center integrates sports spirit with fashion elements to create a composite office space of approximately 22000 square meters. The design revolves around the three core concepts of "innovation, exploration, and sustainability", transforming the brand's visual language into spatial language and providing enterprises with flexible office solutions for the future.
**Spatial layout logic**
12th floor: Brand Reception Center
11th floor: Product Research and Development Center
Floors 6-10: Open Office Area
• Floors 4-5: Shared functional area (election sample layer, conference center)
**Customized office furniture to stimulate creative vitality**
At the 11th floor product development center, the design team has tailored a dual function furniture system for designers:
• * * Mobile workstation storage cabinet * *: located between workstations, convenient for designers to flexibly adjust workstation layout and meet different project collaboration needs
• * * Display storage cabinet above * *: dedicated to showcasing branded clothing, shoe bags, and artworks, integrating brand culture into daily office scenes