Li Ning Shanghai Headquarters Office Space Design - Sports Brand Office Environment and Customized

Li Ning Shanghai Headquarters Office Space Design - Sports Brand Office Environment and Customized Furniture

**Project Information**
Project Name: Li Ning Shanghai Headquarters Office Space
Design team: Qu Chong, Xie Haoxiang, Li Xiaoye, Zhang Aping, Guan Chen, Zhao Yinglun, Zhang Fanxing, Ji Yongbin, Zhang Xiang, Zhuang Hongling, Chuan Hefeng, Sun Xiuyun
Project location: Shanghai, China
Project area: approximately 22000 square meters
Keywords: Sports brand headquarters, office environment design, customized office furniture, brand culture display, composite office space, sustainable design

**Innovation starting point, the road to championship**
As the regional headquarters of the group in the Yangtze River Delta, Shanghai Li Ning Center integrates sports spirit with fashion elements to create a composite office space of approximately 22000 square meters. The design revolves around the three core concepts of "innovation, exploration, and sustainability", transforming the brand's visual language into spatial language and providing enterprises with flexible office solutions for the future.

**Spatial layout logic**
12th floor: Brand Reception Center
11th floor: Product Research and Development Center
Floors 6-10: Open Office Area
• Floors 4-5: Shared functional area (election sample layer, conference center)

**Customized office furniture to stimulate creative vitality**

At the 11th floor product development center, the design team has tailored a dual function furniture system for designers:

• * * Mobile workstation storage cabinet * *: located between workstations, convenient for designers to flexibly adjust workstation layout and meet different project collaboration needs
• * * Display storage cabinet above * *: dedicated to showcasing branded clothing, shoe bags, and artworks, integrating brand culture into daily office scenes

These customized office furniture not only meet the storage needs, but also become a carrier to showcase personal style and brand culture, making the office space full of a sense of belonging and creativity.

**Office environment design · Flexible and diverse work scenarios**

The open office area on floors 6-10 adopts a "3.3+2+8" layout mode to ensure that each workstation can enjoy natural ventilation and lighting. Optimize the layout of air vents, lighting fixtures, and other equipment through BIM technology to create a comfortable office environment.

Diversified work scenarios meet different needs:
• * * Independent desk * *: Focus on daily work
• * * Tea and Leisure Area * *: Informal Communication and Relaxation
• * * Concave niche discussion area * *: 2-3 person group brainstorming
• * * Open Discussion Area * *: Teamwork to solve problems
Corridor booth area: flexible and diverse communication space

**Sports brand industry characteristics · Brand culture space**

The 12th floor brand reception center features a giant curved LED screen paired with a brand culture exhibition wall to create an immersive brand experience space. The streamlined aluminum panel ceiling combined with lighting design creates a dynamic sense of space, which can hold events such as new product launches and brand sharing.

The 7th floor Clarks Canteen features a pop style colorful mosaic mosaic wall, injecting sporty vitality into the minimalist space and interpreting the brand's spirit of freedom and vitality.

**Sustainable Design Concept**

The 4-story large sample layer retains the inverted triangular suspended beam structure of plain concrete, combined with a mirrored ceiling to extend the visual space, showcasing the beauty of the building structure while reflecting the concept of sustainable design. The 5th floor conference center adopts a triangular hanging beam exposed treatment to form a diversified conference space, and resource sharing is achieved through an electronic reservation system to improve space utilization efficiency.

**Design value**
The Shanghai Li Ning Center has created a composite office space that conforms to the characteristics of the sports brand industry through the organic combination of customized office furniture systems and office environment design. This is not only a workplace, but also a platform for showcasing brand culture, inspiring creativity, and fostering teamwork, empowering brands for sustainable development.