A paradigm of office design that breaks through the traditional exhibition hall paradigm of multi

A paradigm of office design that breaks through the traditional exhibition hall paradigm of multi scene experience
Design: Mu's Architectural Design

Address: Hangzhou, China
Area: 1200 square meters
Keywords: office furniture, customized furniture, office environment design, exhibition hall/furniture, Hangzhou, complex diversity, brand culture, immersive, urban imprint, Jiangnan landscape

In Hangzhou, a city full of innovative vitality, Steelcase teamed up with the Mu's architectural design team to create a new paradigm of office space that breaks through the boundaries of traditional exhibition halls, using 1200 square meters of space as a canvas. As a leading global provider of office space solutions, Steelcase has always led the evolution of future work styles with innovative design, and the Hangzhou showroom is a vivid practice of this concept.
Breaking boundaries and building composite functional spaces
Traditional exhibition halls often focus on product display, with a single spatial function and a lack of deep interaction with users. The Steelcase Hangzhou exhibition hall breaks this inherent pattern and creates a composite functional space that integrates display, office, and reception. Here, the exhibition hall is no longer just a place for visitors, but a truly 'used' space. It carries multiple scenarios such as daily office work, customer communication, event reception, and brand promotion, achieving a deep integration of office and display.
From conceptual conception to practical use, the exhibition hall always revolves around human experience. Interdisciplinary team collaboration promotes every aspect, from spatial strategy and design to mechanical and electrical engineering and construction management, ensuring the dynamic operation and continuous evolution of the space. Nowadays, this exhibition hall has become a frequently used venue for employees and customers, serving as an important link between the brand and the market.

Integrating local culture to create immersive experiences

Hangzhou, a city with a profound cultural heritage of Jiangnan, has its unique natural scenery and cultural essence as the inspiration for exhibition hall design. The Mu's architectural design team takes "linger and forget" as the design concept, integrating the unique natural atmosphere of Hangzhou and the cultural heritage of Jiangnan into the space, creating an immersive and co created spatial experience.
The flow design of the exhibition hall has a clear rhythm, with the front area integrating reception, tea break, and display, which is the core of interaction and communication. The brand culture wall is co created by the client team and project members, injecting warmth and a sense of participation into the space. The back area creates a quieter atmosphere, supporting focused work and deep communication, allowing visitors to gradually immerse themselves and explore between movement and stillness.
Cleverly utilizing elements such as ripples and mountain shapes in space, embedding natural imagery into materials and structures. These elements not only give the exhibition hall a unique local temperament, but also make the spatial experience more recognizable, forming a cultural imprint that sets it apart from other city exhibition halls. Here, visitors can not only feel the brand charm of Steelcase, but also resonate emotionally with the city of Hangzhou.
Flexible and sustainable, supporting long-term evolution
The Steelcase Hangzhou exhibition hall not only has a unique design, but also puts great effort into spatial flexibility and system sustainability. The exhibition hall adopts a modular display system and flexible lighting configuration, which not only meets daily use, but also supports quick adjustment and technical demonstration, enhancing spatial adaptability and display effect.
From the early stages of the project, the electromechanical and spatial teams collaborated to identify and optimize technical difficulties such as equipment layout and lighting systems in advance, effectively reducing the risk of construction rework. Faced with the challenges of complex original building conditions and high on-site variables, the designer stayed on site to respond quickly and coordinated with the engineering and delivery teams to ensure the smooth progress of the project. The integrated delivery of the entire process demonstrates the strength of integration from creative conception to implementation.
The spatial layout and system design fully consider flexibility and sustainability, and can be continuously adjusted and optimized as the display content and usage requirements evolve, supporting long-term operation and continuous updates. This means that the Steelcase Hangzhou showroom will not just be a static display space, but an office ecosystem that can continuously grow and evolve.
Leading the future and promoting innovation in office concepts
The completion of the Steelcase Hangzhou exhibition hall is not only an important milestone in Steelcase's brand regional strategy, but also brings a more systematic and forward-looking presentation of future office scenarios to the Hangzhou market. It deepens the bond between Steelcase and its customers, further strengthening the brand's influence in the Asia Pacific market. At the same time, the exhibition hall has injected new momentum into the continuous innovation of office concepts in the local market, promoting the professional upgrading of the local market.
Here, furniture is no longer just a simple office tool, but an organic component of the space. The selection and placement of each piece of furniture are carefully designed to enhance office efficiency and employee experience. From comfortable office chairs to flexible conference tables, from intelligent lighting systems to environmentally friendly material applications, the Steelcase Hangzhou showroom showcases the infinite possibilities of future office spaces in all aspects.
In this innovative and dynamic space, employees can work more efficiently, customers can gain a deeper understanding of the brand, and visitors can intuitively experience the charm of future office work. The Steelcase Hangzhou exhibition hall is becoming a model for office space design in the Asia Pacific region with its breakthrough in traditional design concepts, captivating spatial experiences, and sustainable operating models, leading the evolution direction of future office methods.