Savannah style free office: Pfizer Pfizer's Türkiye headquarters grazing inspiration in skyscrapers

Savannah style free office: Pfizer Pfizer's Türkiye headquarters grazing inspiration in skyscrapers

Address: Istanbul, Türkiye
Area: 4200 square meters (three floors)
Studio 13团队将萨凡纳理论转化为三维办公语言：

模块家具构成可迁徙的羚羊群，智能升降桌与移动白板墙随工作流重组，声学优化的隔断舱如天然灌木丛，平衡专注与协作的呼吸感

Z世代技术赋能：AR空间导航、物联网工位预订系统，实现数字游牧

空间叙事三大维度

1. 品牌基因的拓扑学转译





定制家具重现伊斯坦布尔拱廊的韵律，可拼接会议桌模拟海峡波浪曲线


医疗行业特性融入细节：抗菌涂层桌面、符合人体工学的医疗报告椅

2. 自由协作的生态矩阵

区域

办公家具解决方案

功能进化



头脑风暴区



磁性白板拼接桌+轨道插座系统



创意可视化中枢





沉思舱



声学模块隔断+零重力休闲椅



深度思考保护区





社交枢纽



可变形乒乓球桌（秒变站立会议台）



非正式决策场域

3. 大地色系的材质诗学





定制家具材质链：再生胡桃木（桌面）｜亚麻混纺（椅面）｜阳极氧化铝（支架）



色彩系统：Pantone 16-1312 TCX（沙丘灰）为基底，点缀医疗蓝（Pantone 19-4052 TCX）



技术性细节：所有办公家具通过WELL建筑标准认证，甲醛释放量≤0.02mg/m³

平面图亮点





三层楼通过定制家具的模块化系统实现功能流变：首层协作区→中层专注区→顶层社交区



45°斜向工位布局打破网格桎梏，配合智能照明系统模拟草原日照轨迹



这不是办公空间的升级，而是对工作本质的重新定义——当每一件办公家具都成为激发灵感的媒介，当每一处定制设计都回应Z世代的需求，现代企业总部便进化成了真正的创意生态系统。
Keywords: Office Furniture, Customized Furniture, Office Environment Medical, Savannah Theory, Urban Texture Art Deconstruction, Focus and Play, Solitude and Collaboration, Richness and Diversity, Colors and Materials, Earthly Colors, Acoustics, Modular Furniture, Generation Z, Technological Empowerment, Mixed Office Furniture
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In the urban jungle of reinforced concrete, the Studio 13 design team has created a creative headquarters belonging to Generation Z for Pfizer Biopharmaceutical Company. Inspired by the skyline of Istanbul and the flowing light and shadow of the Bosphorus Strait, they integrated Savannah theory into modern office space design, allowing inspiration confined within skyscrapers to freely graze. This is not a traditional office, but a creative ecosystem that allows thinking to run freely like antelopes on the grassland.



one
Integrating brand spirit and cultural essence

The design team uses abstract design techniques to transform the urban texture into a three-dimensional spatial narrative. The arcade and stepped structure have been reinterpreted as interactive elements in modern office scenes, creating an office space that combines regional characteristics and a sense of the future on three floors. The non-linear flow design is like a naturally formed path on a grassland, with surprises hidden at every corner, achieving a dramatic spatial effect of "moving to different scenery" in a coherent visual logic, inspiring users' desire to explore.

two
Free collaboration beyond workstations

The traditional rigid layout of one person per person is thoroughly deconstructed here, replaced by highly flexible and vibrant scene based configurations. The design team has created diverse collaboration nodes through clever spatial partitioning: the long collaboration table can be transformed into a brainstorming camp at any time, the high table at the bar becomes a gathering place for impromptu meetings, the tea area with fun metal tube seats becomes an information exchange station, and the hidden carriage seats are a shelter for individual contemplation. The most wonderful thing is that ping pong table - it is not only a playground to release stress, but also a special social node to break down hierarchy and stimulate creativity.
This layout philosophy of "work is social" not only stimulates creative potential through rich scene switching, but also naturally strengthens team cohesion in informal interactions, making daily work full of a pleasant sense of ceremony.

three
Symphony of Color and Material

The design team uses earthy colors as the base, and creates visual anchors through neutral toned ceilings, walls, and LVT recyclable flooring to create spatial coherence. Soft shades of gray blue, sand, and fog powder serve as embellishments, symbolizing the natural color spectrum of the strait water and coastal vegetation, while expressing a sense of lightness through low saturation restraint. The office furniture system continues this logic, with a light colored metal frame paired with neutral fabric to create a three-dimensional dialogue between material and color.

four
Symphony of Color and Material

The core design objective of the project directly targets the collaborative needs of the post pandemic era: to simulate the spatial degrees of freedom of open grasslands through the biophilic layout principles of the Savannah Theory. The acoustic felt partition, oak veneer, and perforated metal ceiling form a three in one material system, achieving visual temperature balance while controlling the acoustic environment. Modular furniture combinations and adaptable meeting rooms provide high spatial mobility, enabling employees from Generation Z to Millennials to restructure their work environments as needed. This "non mandatory attraction" design strategy has successfully transformed traditional office spaces into creative places with social appeal.


five
Technology empowered collaborative ecosystem

The design team deeply understands the efficiency essence of modern office: when the spatial interface seamlessly integrates with intelligent technology, spontaneous collaborative creation becomes possible. The embedded power management system, wireless screen projection nodes, and ergonomic standing office points jointly build the physical foundation of "shoulder to shoulder collaboration". This decentralized spatial grammar eliminates the hierarchical sense of traditional office work, allowing for natural exchange of ideas in equal intertextuality.

six
Savannah City

This case breaks away from the original definition of office space as a "work container" and presents a fashion space template with regional recognition through contemporary translation of urban context, abstract expression of natural elements, and precise intervention of behavioral science. Here, the skyline of Istanbul transforms into the undulating contours of the ceiling, the waves of the strait evolve into the gradual light and shadow of the walls, and the most touching design is undoubtedly - allowing every user to find their own oasis of inspiration in this' urban Savannah ', between focus and play, solitude and collaboration.

seven
Definition of terms in the text: Savannah Theory

The Savannah Theory is an important hypothesis in environmental psychology and evolutionary psychology, used to explain human innate preferences for natural landscapes and their applications in architectural and spatial design.
The core idea of this theory stems from the survival experience of human ancestors in the Savannah, a landscape in Africa that combines open sightlines (facilitating the discovery of prey/threats) and scattered trees (providing shelter and resources). Modern people still retain a subconscious preference for this semi open space, manifested in feeling comfortable and safe in environments with clear but layered obstructions.
The Savannah theory explains why humans still crave connection with nature in high-rise cities. Excellent design can significantly enhance the psychological comfort and utilization efficiency of space by abstracting natural laws (rather than directly replicating them), which is the underlying logic of the concept of "Urban Savannah" in this case.