Lianjia Shanghai Trading Center Office Scene: Innovative Integration of Customized Furniture and

Lianjia Shanghai Trading Center Office Scene: Innovative Integration of Customized Furniture and Environmental Design

Address: Shanghai, China
Area: 1262.02 square meters

Keywords: office furniture, office environment, real estate, social attributes, open office, bio friendly design, cozy home, furniture customization

Using furniture as a language to reconstruct the experiential logic of real estate service space

When Lianjia decided to build a new generation trading center in Shanghai, this leading Chinese real estate service enterprise established in 2001 faced a key challenge: how to make the value of "customer first" not only stay in the service concept, but also pass on every detail of the physical space to users. The answer given by the design team of HTD Hetao Construction is to use customized furniture as the core carrier of spatial narrative and reconstruct the underlying logic of service experience through office environment design.

This trading center with a total area of about 3000 square meters breaks the stereotype of traditional real estate agencies. Through the infiltration of biophilic design concepts, spatial reconstruction of social attributes, and innovative practices in open office scenarios, the HTD team has upgraded office furniture from a simple functional carrier to an emotional connection medium. Here, every customized furniture carries a specific service mission, and every environmental design points to the warm experience of "home" - this is the most concrete spatial expression of Lianjia's "customer first" values.

Front Desk Reception Area: First Impression Furniture Language Design

As the first sight for customers entering the space, the furniture configuration in the front desk reception area becomes the key to conveying the brand's temperament. The HTD team has abandoned the traditional intermediary agency's cold marble countertop design and customized a reception combination system that combines walnut veneer and light gray fabric: the main reception desk is 6.8 meters long and adopts a 120 degree curved design to eliminate physical barriers. The thickness of the countertop is precisely controlled at 45 millimeters to maintain a sense of lightness, and the suspended structure below is matched with warm white light strips to create a visual image of "welcome embrace".

The background wall behind the reception desk hides a mystery - it is composed of 32 independently adjustable angle wooden modules, each with a built-in micro motor that can automatically adjust the tilt angle according to the natural light at different times, ensuring that the wall always presents a soft diffuse reflection effect. This dynamic furniture system perfectly complements other customized elements in the front desk area: the three person sofa in the waiting area features a detachable armrest design that can be pulled open to become a temporary negotiation table; The integrated customization of the green plant flower rack and storage platform in the corner of the wall, and the embedded design of the flower pot to avoid water leakage problems, together create a professional and friendly first impression.

It is worth noting that the furniture height in the entire front desk area follows the ergonomic golden ratio: the reception desk is 75 centimeters above the ground, the waiting seat is 42 centimeters high, the armrest spacing is 58 centimeters, and even the 2-centimeter rounded edge of the coffee table has undergone 12 rounds of simulation testing by the HTD team and Lianjia service team, ensuring that customers have the most comfortable physical experience during the critical 8-minute period from entering the space to completing the reception.

Multi functional area: customized furniture solution for scene switching

If the front desk area is a concentrated display of brand temperament, then the multifunctional area is the best example of how furniture customization can support diverse scene needs. This 850 square meter composite space features a reconfigurable furniture system that allows for free switching between 12 different scenarios, from a coffee bar to a training room, and from a parent-child space to a simulated home living room.

The core innovation lies in the "module matrix" furniture system developed by the HTD team: the basic unit is a hexagonal tabletop with a size of 80 × 80 centimeters, which can be combined into 22 different desktop layouts through hidden magnetic attraction and buckle structures. When a full staff event with a scale of 200 people needs to be held, the system can be reorganized into a large tiered venue within 30 minutes; When switching to daily mode, it can be decomposed into 48 independent negotiation units. Each desk board is equipped with a wireless charging module and data interface, and pressure sensing light strips are embedded at the edges. When an object is placed for more than 2 hours, it will automatically light up to remind and organize. These intelligent properties give static furniture dynamic service capabilities.

Customized furniture that simulates the living room area of a home is the most temperature sensitive. The HTD team has 1:1 restored the living room ratio of a typical three bedroom apartment in Shanghai. The sofa is made of the same fabric as the most popular fabric material in the Lianjia housing database, and the height of the coffee table is reduced by 3 centimeters compared to the standard size to enhance intimacy. Even the carpet pattern is derived from pattern extraction of 100 popular housing units. The specially designed "memory type" sofa backrest is equipped with a pressure sensor that can automatically record the sitting habits of different customers. When old customers visit again, the sofa will be adjusted to the most comfortable angle through a small motor - this furniture design that "understands you better than home" is the ultimate embodiment of Lianjia's service concept.

The customized bar counter in the water bar area adopts a double-layer adjustable structure: the base layer is 90 centimeters high to meet daily use, and when the hidden button is pressed, the upper layer will rise 30 centimeters and become an operating platform for service personnel. The storage cabinet under the bar is hidden with foldable baby seats, which can be gently opened to provide temporary care space for customers with children. This design philosophy of "one device for multiple uses" runs through the entire multifunctional area, creating infinite service possibilities in limited space.

Shared office area: building a furniture ecosystem that breaks boundaries

The office environment of traditional real estate agents is often distinct: employees have fixed workstations, while clients are confined to the negotiation area. The shared office area of Lianjia Shanghai Trading Center has completely broken this physical boundary through innovative furniture layout design. The HTD team defines this as a 'undifferentiated collaboration space', which achieves natural integration between employees and customers through clever arrangement of customized furniture.

The "circular collaborative unit" in the center of the space is a design highlight: the circular workbench with a diameter of 4.5 meters adopts a three-layer concentric circle structure, with 8 independent workstations on the outer layer, a shared data area on the middle layer, and a small negotiation area on the inner layer. This layout is based on the analysis results of Lianjia service data -65% of customer decisions require at least three different forms of communication, while traditional linear layouts lead to low communication efficiency. The design of the roundabout reduces the communication distance between customers and employees to within 3 meters, coupled with an ergonomic chair that can rotate 360 degrees (the customized version adds a 15 degree reclining angle), significantly enhancing the immersion of communication.

The "nomadic office furniture" system in the surrounding area is also innovative: 12 mobile workstations equipped with swivel wheels can be freely combined, and each workstation has a built-in tablet stand and file storage module. When customers need to view property information, employees can push the workstations to their side at any time, forming a temporary service unit. The wall mounted track type whiteboard system is up to 18 meters long and can support 6 groups of customers' housing comparison needs simultaneously with magnetic markers that can be adsorbed. These customized furniture together form a mobile service model of 'where there is demand, there is service'.

It is worth mentioning that all furniture in the shared office area adopts a unified modular design: the thickness of the desk board is uniformly 25 millimeters, the height difference of the mobile unit is controlled within 3 centimeters, and even the spacing between power sockets is maintained at a standard interval of 60 centimeters. This highly standardized customization system ensures both visual unity and compatibility between different furniture modules, keeping the space in an orderly yet dynamic state.

Signing Room: Creating an Emotional Value Furniture Atmosphere

For Lianjia Trading Center, the signing room is the space that carries the highest emotional value. The HTD team is well aware that real estate transactions are an important moment in the lives of most Chinese people. Therefore, the furniture design of the signing room must balance the sense of ceremony and security, reflecting the seriousness of the transaction and alleviating the psychological pressure on customers.

For this purpose, the team designed four themed signing rooms, each corresponding to a different furniture system: the "Classic Business Type" uses a dark brown solid wood conference table, paired with high back leather chairs, and the desktop is embedded with an intelligent signing system, supporting electronic signatures and document synchronization; The "warm home type" imitates the scene of a family study, with a customized L-shaped desk length of 3.2 meters. One side is the signing area, and the other side is equipped with a tea cabinet and a small refrigerator, creating a relaxed atmosphere of "signing at home"; The "natural minimalist style" mainly features light colored oak furniture, with moss ecological panels on the walls and a customized oval conference table. The table is hidden with a warm air fan to maintain a comfortable temperature of 26 degrees Celsius in winter; The "modern technology type" is equipped with a 4K adjustable display screen, and customers can view the 3D model of the property through gesture control. The seats are designed with tactile feedback and can automatically adjust the backrest support according to changes in the customer's heart rate.

All furniture in the signing room follows the design principle of "emotional buffering": the door handles are made of 38 degree constant temperature material, which will not have a cold touch even in winter; The seat cushion of the chairs is equipped with memory foam, which can fit the body curve within 3 seconds; The signing pen is fixed on the magnetic base, and the base will emit a faint white light to indicate the position; Even the trash can adopts a foot operated silent design to avoid noise interference when it is turned on or off. These details work together to create a service experience that is "silent over sound", allowing customers to feel full respect and care in the most important decision-making moments.

The specially designed "Witness Wall" furniture system has become the emotional focus of the signing room: each signing room has a wall made up of replaceable glass panels, and customers can choose a photo to print out and place it in a customized glass card slot, becoming part of the spatial memory. This design that transforms the "trading venue" into a "memory carrier" elevates cold commercial behavior into warm emotional experiences, which is the most profound spatial interpretation of Lianjia's "customer first" values.

Design as a Service: Space Unity of Furniture and Values

The office scene design of Lianjia Shanghai Trading Center is essentially a deep practice on how to use physical space to carry service concepts. HTD Hetao Construction has upgraded office furniture from a functional carrier to a service medium, reconstructed the customer experience path through office environment design, and ultimately realized the spatial materialization of the "customer first" value of Lianjia.

Here, every customized piece of furniture is a node in the service process: the curved reception desk at the front desk dissolves the sense of unfamiliarity, the modular furniture in the multifunctional area supports scene switching, the circular island system in the shared office area promotes communication efficiency, and the emotional design of the signing room carries the psychological needs of decision-making moments. These furniture elements are intertwined with keywords such as biophilic design concepts, social attribute creation, and open office practices, collectively forming the DNA of Lianjia's new generation service space.

The data confirms the success of this design concept: according to internal statistics from Lianjia, after the trading center was put into use, the average customer stay time increased from 42 minutes to 87 minutes, the second visit rate increased by 63%, and the signing satisfaction reached 98.7 points (out of 100 points). More noteworthy is that 28% of customers said they chose Lianjia because they liked the environment here, which means that office furniture and environmental design have become direct components of brand competitiveness.

When real estate services enter the era of experiential competition, the practice of Lianjia Shanghai Trading Center provides important insights: furniture is the language of space, and design is the expression of service. Enterprises that can translate brand values into concrete spatial experiences will eventually gain an advantage in the new round of competition. Through this collaboration, HTD Hetao Construction has also set a new standard for the office furniture and environmental design industry - emotional connection is the ultimate proposition of spatial design above functionality and aesthetics.