When the texture of the Yangtze River meets the minimalist office of HANGOUT, the new gameplay of th

When the texture of the Yangtze River meets the minimalist office of HANGOUT, the new gameplay of the old money faction hidden in the Wuhan space?
Address: Wuhan, China
Area: 5480 square meters
Keywords: office furniture, office environment, customized furniture, co working, Wuhan Jiangcheng impression, internet famous landscape, natural light, yellow brown, minimalist, Chinese tea table

In 2024, when Hang Lung Plaza became a pawn of "HANGOUT Hengju" in the central urban area of Wuhan, no one expected that this high-end co working space would become popular in design after a year. This 5480 square meter business space has forcibly moved the yellow brown waves of the Yangtze River and the rusted red rock layers of Guishan into the office, allowing the "straightforward" Wuhan people to understand the "romance of the great river and lake" for the first time in the grid room.

Old money chassis grows new business genes

The "old money" label of Henglong Plaza is almost well-known in the business community of Wuhan - as a representative of high-end commercial entities in the city, every action of it comes with a filter of "low-key luxury". But this time, "HANGOUT Hengju" played a "localized narrative": instead of piling up expensive stones, it incorporated the sand, rust red, and yellow brown that have been washed away by the Yangtze River for thousands of years into the spatial texture.

We want business people to be able to see the background of Wuhan at a glance during negotiations, "said the person in charge of Henglong Square in an interview. This "anti luxury" design logic precisely hits the pain point of the new business community: when standardized co working spaces are rampant, the "unique memory points" of the office environment are becoming an invisible threshold for enterprise location selection.

How can the Yangtze River color scheme reconstruct office aesthetics?

The moment you step into "HANGOUT Hengju", the most visually striking thing is the "river ribbon" that runs through the entire space - from the light sand colored front desk at the entrance, to the yellow brown carpet in the open office area, and then to the rusty red wall in the private meeting room, the three tones transition naturally like the flow of the Yangtze River. The design team revealed that these colors were not imagined out of thin air, but collected riverbed samples from different seasons in the Wuhan section of the Yangtze River, "even the saturation strictly corresponds to the changes in dry and wet seasons".

The use of natural light can be considered as' textbook level '. The whole french window on the west side of the space frames the river view into a dynamic picture. The sunlight in the morning casts "sparkling" light and shadow on the ground through customized blinds, and in the afternoon slants on the minimalist office desktop, so that the problem of computer screen reflection can be solved. We dismantled 12 non load bearing walls just to allow light to penetrate every corner, "said the project engineer with pride in his tone.


定制家具



The most surprising thing is the "Jiangjing Tea Seat" hidden next to the pantry: a 3.6-meter-long Chinese tea table with a tabletop polished with local Wuhan bluestone, intentionally retaining a "water erosion sensation" on the edges, and paired with yellow brown leather seats, which not only conforms to the formal sense of business reception, but also subtly matches the social habit of Wuhan people to "brew tea and discuss matters". This corner has now become a "internet celebrity landscape" among tenants, and many people specifically bring clients here to sign contracts.

Customized furniture hides the code of 'functional aesthetics'

Almost all of the office furniture at HANGOUT Hengju is custom-made. The open workstation office desk adopts a "low front and high back" design, with a 15cm empty space for legs in the front half and a hidden wiring groove installed in the back half. The desktop lines are clean like cut sandstone. What's even more thoughtful is the "urban details" of customized furniture: the metal legs of the conference chairs are made into the truss structure of the Yangtze River Bridge, and the handles of the storage cabinets are replicated with the curved eaves of the guqin platform.

Functionally, the space plays a balance of rigidity and flexibility. There is a super large conference room that can accommodate 60 people, equipped with simultaneous interpretation equipment and adjustable projection screens to meet the needs of large-scale roadshows; There are also "capsule office cabins" scattered in the corners, with frosted glass doors that can be pulled to isolate the outside world, suitable for independent workers who need to focus. We have calculated that tenants use large conference rooms on average three times a week, but 80% of their time is spent in these small spaces, "said the operations manager with a smile.

The 'Wuhan Answer' for Co working

When the joint offices of Beijing, Shanghai, Guangzhou, and Shenzhen were still competing for "smart devices" and "community activities", "HANGOUT Hengju" used a combination of "local culture+functional aesthetics" to create differentiation. Data shows that since the opening of reservations at the beginning of this year, its occupancy rate has reached 85%, far exceeding the industry average. There are many companies that have strict requirements for office environments, such as finance and design, among the settled enterprises.

Perhaps this is precisely the brilliance of the old money faction: not chasing trends, but turning the city's heritage into spatial competitiveness. When the yellow brown color of the Yangtze River becomes the main color tone between the grids, and when "Jiangcheng Impression" is no longer a tourism slogan, "HANGOUT Hengju" is actually answering a deeper question - in today's homogenized business space, what people remember is not the advanced equipment, but the "sense of urban belonging" hidden in the details.

Next time you pass by Henglong Square in Wuhan, don't be surprised if you see someone holding a phone and taking photos of the office building - after all, who can refuse to work in the "filter" of the Yangtze River?

关键词：办公家具，办公环境，定制家具，联合办公，武汉江城印象、网红景观、自然光线、黄褐色、极简、中式茶桌