Klook Road Singapore Office: Brand Concrete Practice of Office Environment Design and Customized

Klook Road Singapore Office: Brand Concrete Practice of Office Environment Design and Customized Furniture
Address: Singapore
Area: 1301 square meters

Keywords: Office Environment Design, Travel, Color and Vitality, Sense of Belonging, Natural Aesthetics, Bio friendly Design, Multiculturalism, Collaboration and Focus, Creative Hub, Brand Description, Office Furniture


In 2024, Klook, the leading Asian travel experience booking platform, celebrates its 10th anniversary. In order to create a new office space that can carry the brand spirit and stimulate team vitality, the ID21 design team weaved a three-dimensional brand picture with office environment design and customized furniture on a 1301 square meter site in Singapore. This space not only transforms brand colors such as orange and purple into touchable visual language, but also redefines the relationship between "travel" and "office" through innovative designs such as Klookitiam tea area and curved glass conference room. When employees exchange ideas on tiered seats, focus on work in soundproof office warehouses, and collide with inspiration on the Nanyang style bar counter, the office space itself has become the best footnote to Klook's mission of "bringing fun experiences closer to you, me, and the world".

The spatial translation of brand genes: color narratology in office environment design

At the moment of entering Klook's Singapore office, visitors will be struck by the vibrant colors that come rushing towards them - this is not simply a pile of colors, but a precise decoding of the brand's genes by the ID21 design team using office environment design language. The design team has broken down the orange, purple, cyan, and yellow colors in the Klook brand logo into spatial codes. Through the combination of materials, light and shadow, and furniture layout, the abstract brand personality is transformed into a tangible physical environment.

The red clay brick counter in the reception area is the first climax of this color narrative. The designer did not choose ordinary building materials, but specifically selected red clay bricks with handmade texture. Its warm orange red tone echoes the main color of Klook brand, and through rough texture, it conveys the temperature of exploring the unknown during travel. The matching terrazzo floor cleverly incorporates blue-green particles, and when sunlight shines through the large glass windows, the ground feels like a flowing sea, reminiscent of the blue sea and sky encountered during travel. The customized lighting fixtures on the ceiling are a stroke of genius - the designer used the curves of the Klook logo as a prototype to create a floating arc-shaped light array. When the lights are turned on, the wall will project the light and shadow contours of the brand logo. This "visible brand" design allows visitors to remember Klook's visual symbols within 30 seconds of stepping into the space.

The use of color creates carefully designed rhythmic changes in spatial depth. The front desk area serves as a "showcase" for brand display, with peak color saturation; Transitioning to an open office area, the color tone gradually becomes a combination of beige, light yellow, and light orange; And the focused workspace further settles into a low saturation combination of natural wood color and gray. This "color fading" design not only avoids visual fatigue, but also guides employees into different work states through color psychology. ID21 Design Director mentioned in an interview: 'We hope that employees can feel Klook's vitality from the moment they step into the office, but when they need to focus, the environment can quietly retreat into the background.'. "

The integration of natural aesthetics makes color storytelling more layered. The designer embedded plant landscapes throughout the space, with green plants not only blending the visual impact of high saturation colors, but also echoing Klook's travel attributes through changes in leaf shape - from the traveler banana in the reception area to the sunflower in the office area, each plant represents a different travel destination image. The ingenious idea of this' plant travel map ', combined with natural colored high velvet carpets (whose patterns simulate the light and shadow effects of tropical rainforest floors), makes the entire office environment a miniature' world travel landscape '.

Contemporary Interpretation of Local Culture: Nanyang Narrative in Customized Furniture

As globalization of office space becomes increasingly prevalent, Klook's Singapore office tells a unique story of Southeast Asia through localized design of customized furniture. The ID21 design team conducted in-depth research on Singapore's cultural symbols, transforming traditional elements into the language of modern office furniture, making multiculturalism not only a decorative element, but also a functional carrier that promotes collaboration and a sense of belonging.

The curved glass conference room is a model of cultural translation. The designer abandoned the traditional square shape of the conference room and adopted streamlined curved walls. The glass on the walls is etched with traditional window patterns from Singapore's historic districts - these patterns are extracted from the Peranakan tile patterns of old town areas such as Singapore, which can be easily cut and cut. After simplification, they retain cultural recognition without appearing outdated. Even more exquisite is the choice of glass material: the inner layer uses frosted glass to ensure privacy, while the outer layer is transparent glass. When sunlight shines, the window pattern will cast flowing light and shadow on the ground, forming a "breathing cultural wall" over time. This design allows employees to always feel the cultural roots of the land beneath their feet during cross-border meetings.

The customized furniture in Klookitiam's tea area has pushed Nanyang culture to a climax. The designer drew inspiration from Singapore's iconic "Kopitiam" coffee shop culture to create a series of office furniture that blends tradition and modernity. The most eye-catching feature is the customized long bar counter - the countertop is made of Malaysian Acacia wood, retaining the natural scars and texture of the wood, and the edges are polished into soft curves, which not only echoes the familiarity of traditional coffee shops in Southeast Asia, but also conforms to modern ergonomics. The design of the bar chair is more ingenious: the legs of the chair imitate the cast iron railing shape of Singapore's old brake, and the back of the chair is made of Klook brand purple injection molding material, achieving a wonderful balance between tradition and modernity. When employees sit at such a bar drinking coffee, it feels like they have traveled back to a 1960s Singaporean coffee shop, yet they can always connect with their global colleagues.

Even the customized furniture in the details carries cultural codes. The door handle of the conference room is designed in the shape of a miniature "fish tail lion", although only the size of a palm, the outline of the lion head and fish tail is clear and distinguishable; The wall decoration of Klookitiam adopts the common mosaic collage technique of Singaporean HDB flats, but replaces traditional patterns with Klook's brand graphics; Even the storage boxes for office stationery have borrowed the design language of Nanyang's "tin ware". These customized designs, resembling cultural Easter eggs, allow employees to constantly come into contact with local cultural symbols in their daily work, subtly enhancing their sense of belonging to the company.

Klookitiam: A Social Hub Revolution in Customized Furniture Construction

If color and culture are the "soul" of the Klook office environment, then the Klookitiam tea area is the "heart" of this soul. This space, named after Singapore's Kopitiam coffee shop culture, breaks the functional boundaries of traditional tea rooms through a series of carefully designed custom furniture, creating a multifunctional hub that integrates socializing, collaboration, and leisure. The ID21 design team has demonstrated a profound insight into office behavior here: as the work mode shifts from "sedentary office" to "mobile office", furniture is no longer just a tool to support the body, but has become the "social infrastructure" for organizational interpersonal connections.

The stepped seating system is the core design of Klookitiam and a model for customizing furniture to meet social needs. The designer did not choose ordinary seats, but instead created a set of tiered platforms from low to high, each step wrapped in high-density sponge and covered with wear-resistant fabric that matches the Klook brand color. The height of the staircase has been accurately calculated - a 15 centimeter lift ensures clear visibility (rear passengers can easily see the front display screen) without causing any inconvenience in getting up and down. The bottom step is 80 centimeters wide and can accommodate two people sitting side by side at the same time; Gradually narrowing upwards to 50 centimeters, creating a natural focusing effect. This design allows Klookitiam to instantly switch scenes: the morning is a leisure area for employees to enjoy coffee, the noon transforms into a venue for impromptu sharing sessions, and the evening becomes a party space for team building. According to Klook's internal statistics, since the new office was put into use, the number of informal sharing sessions held by employees at Klookitiam has increased by 230%, and cross departmental collaboration projects have increased by 47%.

The combination strategy of elastic furniture further unleashes the spatial potential. The ID21 design team has equipped Klookitiam with three types of customized furniture: a movable long table (2.4 meters long with hidden swivel wheels), modular bar chairs (individual width of 45 centimeters, can be freely spliced), and foldable coffee chairs (weighing only 2.3 kilograms, stackable for storage). These furniture pieces all use a unified wooden frame with branded color cushions, ensuring visual coordination while quickly reassembling according to different needs. When a staff meeting needs to be held, 6 long tables can be pieced together to form a large conference table measuring 3.6 meters by 4.8 meters; During group discussions, the bar chairs can form a conversation circle of 4-6 people; When hosting holiday parties, all furniture can be quickly moved to the storage area, freeing up 80 square meters of open space. This' Transformers' style furniture design creates a 'larger than actual' user experience for the 1301 square meter office space.

The 'disappearing technique' of an eighteen person conference room is the ultimate embodiment of spatial elasticity. The designer set up a fully openable conference room next to Klookitiam - when closed, it is a formal conference room equipped with a video conferencing system; When the sliding glass door is fully opened, the conference room merges with Klookitiam to form a large event space that can accommodate 150 people. In order to achieve this transformation, the designer customized a special track system and soundproof doors: the door body adopts double-layer laminated glass, and the sound insulation effect reaches 42 decibels when closed (equivalent to the standard of a four-star hotel); When opened, the door can be fully stored in the wall groove without any visual obstruction. The supporting conference tables and chairs have also been specially designed. 18 chairs can be folded and stored in a wall cabinet. The conference table is divided into a three-stage folding structure, and two employees can complete the conversion of the entire space in 5 minutes. The 10th anniversary celebration of Klook in 2024 was held in this combination space, where 120 employees reviewed the company's growth process together. When the brand video was played on the spliced giant screen, the "transformation ability" of the space itself perfectly echoed Klook's transformation over the past decade.

Symbiosis of Focus and Collaboration: Application of Behavioral Psychology in Office Furniture

At Klook's Singapore office, the ID21 design team staged a clever "balancing act" - how to maintain the convenience of team collaboration while ensuring personal privacy in an open office environment. The answer lies in the seemingly inconspicuous but hidden designs of office furniture: streamlined workstations, soundproof office warehouses, weather resistant balcony furniture... Each piece of furniture is a creative solution to the contradictory relationships between "me" and "us", "focus" and "collaboration", "work" and "rest". This office furniture design based on behavioral psychology allows Klook employees to immerse themselves in personal thinking and join team collaboration at any time, truly achieving the goal of "creating in focus and growing in collaboration".



Soundproof office rooms and telephone booths are the guardians of 'quiet needs'. The ID21 design team has set up six customized soundproof compartments in the office area, each measuring 1.2 meters by 1.5 meters by 2.2 meters. The structure uses double-layer steel plates filled with sound-absorbing cotton in the middle, and the door is equipped with magnetic sealing strips to ensure that the internal noise is ≤ 35 decibels (equivalent to the safety level of a library). The warehouse is equipped with a lifting worktable (adjustable range of 75-95 centimeters), USB-C fast charging interface, and LED lights with adjustable color temperature (3000K-6500K) to meet the needs of different working states. What's even more considerate is that there is an electronic display screen outside each soundproof compartment, which displays the "idle/occupied" status in real time to avoid awkward knocking and disturbance. The telephone booth adopts a more compact design (0.8 meters x 0.8 meters), equipped with a high-sensitivity microphone and noise cancelling headphone jack, designed specifically for short-term calls. Data shows that these soundproofing facilities have reduced the background noise in the office area from 58 decibels to 42 decibels, and the proportion of employees reporting being able to quickly enter a focused state has increased from 38% to 89%.

The weather resistant furniture design on the balcony expands the boundaries of the office environment. The designer did not simply place outdoor tables and chairs, but customized a set of weather resistant furniture with a full metal frame: the desktop is made of 316 stainless steel (50% more corrosion-resistant than ordinary stainless steel), the chair surface is woven with high-density polyethylene rattan (able to withstand temperature differences of -30 ℃ to 70 ℃), and the frame is treated with powder coating (with a coating thickness of 80 microns). The specially designed 'wind and rain protection system' includes a retractable sunshade (with an extension length of 2.5 meters) and a hidden drainage trough (located at the edge of the tabletop, with a slope of 1.5 °), ensuring that furniture remains dry and usable in Singapore's rainy climate. This balcony space quickly became a "sanctuary of inspiration" for employees - in the morning, people held "standing meetings" here, in the afternoon, it was a corner for meditation and relaxation, and in the evening, it became a creative space for group brainstorming. Klook, the head of Singapore, said, "We have found that many groundbreaking ideas are not born in conference rooms, but suddenly flash when team members are drinking coffee on the balcony and looking at the distant city skyline

From Space to Culture: Return on Investment in Office Environment Design

When we talk about office environment design and customized furniture, it is easy to fall into the trap of aesthetics - seeing it as a decoration project that adds icing on the cake. But Klook's Singapore office practice reveals a deeper logic: in today's fiercely competitive talent market, office space has become an important component of corporate strategy, and its return on investment is not only reflected in the improvement of employee satisfaction, but also translated into tangible growth in recruitment attractiveness, team collaboration efficiency, and brand value. The ID21 design team uses 1301 square meters of space to prove that when the office environment design truly understands and supports the core values of the enterprise, every customized furniture, every color matching, and every spatial layout are creating visible value for the enterprise.





Standing on the balcony of Klook's Singapore office, gazing at the skyline of Marina Bay in the distance, it's hard not to be infected by the energy transmitted by this space. The ID21 design team uses the language of office environment design and customized furniture to transform Klook's brand spirit into tangible, experiential, and participatory physical spaces, proving that the office is not just a container for work, but also a strategic asset that inspires creativity, unites team spirit, and transmits brand value. As the digital transformation of the travel industry continues to deepen and work itself becomes more and more of an "experience," Klook's practice provides us with important insights: the best office environment should be like a wonderful trip - with the excitement of exploring the unknown, the comfort of being at home, and the warmth of connecting with each other. In this sense, Klook Singapore office not only designs an office space, but also redefines the relationship between work and life, individual and team, brand and employees. This may be the ultimate form of future office space: it is not just a place to support work, but also a soil to nurture possibilities.