JTI Cambodia Headquarters Design: The Youthful Space Revolution of Traditional Tobacco Giants The Co
JTI Cambodia Headquarters Design: The Youthful Space Revolution of Traditional Tobacco Giants
The Coexistence of Brand Spirit and Local Culture
As a pioneer in innovation in the global tobacco industry, Japan Tobacco International (JTI) has achieved a rejuvenation breakthrough for traditional brands through the design of its Cambodia headquarters office. The space plan, designed by The Room Architecture team, cleverly balances the global expression of brand spirit with the deep integration of local culture. Based on the continuation of JTI's globally unified visual language, the diamond pattern (Lboeuk) and Romduo elements in traditional Khmer patterns are deconstructed into modern design symbols. Through parameterized screens in the reception area and laser engraving on the background wall of the reception area, these ancient totems are presented in a digital language. The iconic five pagodas of Angkor Wat are abstracted as geometric lines separating conference rooms, while the ribbon curves of Apsaras are transformed into ceiling shapes of open office areas, making the Asia Pacific headquarters a cultural bridge connecting Tokyo headquarters and Cambodia. This design philosophy of "global genes+local soul" not only showcases the professional expertise of multinational corporations, but also exudes a unique regional affinity.
An Inspiration Engine Designed for Generation Z
In response to the collaboration needs of JTI's young team, a core strategy of "bright colors+flexible diversity" is designed to completely break the dullness of traditional office spaces. The public social area features a contrasting color scheme of vibrant orange and tech blue, complemented by curved sofas and vertical green walls, creating a relaxed atmosphere reminiscent of a caf é; The core demand for collaborative innovation is achieved through the "three zone linkage":
Brainstorming area: equipped with a writable glass wall and a mobile whiteboard, supporting impromptu discussions and creative graffiti;
Silent focus area: using sound-absorbing cotton and independent cabin design to meet the needs of deep work;
Cross border activity area: The 5-meter-high open venue can be quickly reorganized into a roadshow stage or team building space, hosting over 50 internal innovation workshops annually.
In terms of details, ergonomic principles run through the entire process: adjustable desks, chairs that conform to spinal curves, automatic dimming systems, and even the design of high and low countertops in the pantry are all based on data-driven ergonomic models, ensuring 95% of employees' office comfort. More noteworthy is that the design team drew inspiration from the natural ventilation wisdom of Angkor Wat and improved the indoor air circulation efficiency by 40% through the parameterized design of atrium height and air guide louvers. While reducing air conditioning energy consumption, the space always maintains a sense of breathing.
Space as Strategy: From Physical Field to Cultural Carrier
This 2800 square meter office space is not only a workplace, but also a concrete expression of JTI's corporate culture. The design team transforms passive office environments into active knowledge sharing platforms through data-driven design that inspires inspiration, such as setting up real-time updated global innovation case screens in corridors and embedding interactive creative voting devices in elevators. According to operational data from JTI Cambodia headquarters, this design has increased team collaboration efficiency by 32% and shortened the integration cycle for new employees by 40%, confirming the direct empowerment of spatial design on organizational effectiveness.
Craftsmanship and collaboration create benchmark projects
The implementation of this case cannot be separated from the precise execution of the TDB Projects construction team: within the 12 week construction period, zero error docking between design drawings and on-site construction was achieved through BIM technology; Photographer Bruce Vincentiis captures the dynamic vitality of space through his lens - his "Khmer Pattern Office Area in Light and Shadow" group photo has become one of the benchmark cases in Asia Pacific commercial space design.
Note: The data and design concepts in this article are referenced from The Room Architecture design practice document and official disclosure materials of JTI Cambodia headquarters project