When the texture of the Yangtze River meets the minimalist office of HANGOUT, the new gameplay of th
When the texture of the Yangtze River meets the minimalist office of HANGOUT, the new gameplay of the old money faction hidden in the Wuhan space?
Address: Wuhan, China
Area: 5480 square meters
Keywords: office furniture, office environment, customized furniture, co working, Wuhan Jiangcheng impression, internet famous landscape, natural light, yellow brown, minimalist, Chinese tea table
In 2024, when Hang Lung Plaza became a pawn of "HANGOUT Hengju" in the central urban area of Wuhan, no one expected that this high-end co working space would become popular in design after a year. This 5480 square meter business space has forcibly moved the yellow brown waves of the Yangtze River and the rusted red rock layers of Guishan into the office, allowing the "straightforward" Wuhan people to understand the "romance of the great river and lake" for the first time in the grid room.
Old money chassis grows new business genes
The "old money" label of Henglong Plaza is almost well-known in the business community of Wuhan - as a representative of high-end commercial entities in the city, every action of it comes with a filter of "low-key luxury". But this time, "HANGOUT Hengju" played a "localized narrative": instead of piling up expensive stones, it incorporated the sand, rust red, and yellow brown that have been washed away by the Yangtze River for thousands of years into the spatial texture.
We want business people to be able to see the background of Wuhan at a glance during negotiations, "said the person in charge of Henglong Square in an interview. This "anti luxury" design logic precisely hits the pain point of the new business community: when standardized co working spaces are rampant, the "unique memory points" of the office environment are becoming an invisible threshold for enterprise location selection.